Back to Blog
Gogol the namesake5/22/2023 ![]() ![]() Eliciting more than fifty enthusiastic comments, this small cyber-event reveals a community’s self-consciousness and indignation about the powerful marketing initiatives and strategies of commodification employed in the service of selling South Asian culture to Western consumers.Īnd yet, the frustrations that inspired “Anatomy of a Genre” and elicited such fervent commentary seem to contradict another instance of everyday readership that I encountered during an interview for a broader interdisciplinary study on the uses of transnational South Asian fiction within a South Asian American reading group. “Anatomy of a Genre” parodies the features that drive the publication of transnational South Asian literature, such as book covers, reviewership, and exoticising marketing strategies. ![]() Reprinted with permission from Manish Vij. ![]()
0 Comments
Read More
Leave a Reply. |